Value Chain management Essay Example | Topics and Well Written Essays - 500 words

Value Chain management - Essay Example Another complementor, with respect to Relationship Management and Process Improvement, is the highly competitive automobile industry with cut throat competition between the company and General Motors, Honda and Toyota as is reflected by the competitive stock market of the respective companies (C.Heckscher & S.Adler, 2006)(Appendix 3). This provides an incentive for Nissan to come up with state of the art technology and new ways of serving customers better (process improvement). Furthermore, relationship management with customers is complemented by state of the art technology of the company, including the Nissan Fleet Communications (NFC) which provides customer support and maintains a customer database (Jha, 2008). Technology Management/ Relationship Management Perhaps, one of the most recent and core complementor is the Earthquake in Japan (and previously the Tsunami) which has virtually shaken the foundations of major Japanese manufacturers. The company is recently facing supply ch ain management crisis due to shortages of key parts. In some cases, the supplier was changed, in others; the plant was fixed by the supplier.